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Spain COE · Madrid Office & Sorting Center

OOH Expansion Lead-Madrid

Drive exponential growth of Cainiao’s Out-of-Home (OOH) network by owning a full-funnel partnership engine: from cold outreach → qualified lead → signed agreement → activated location. You are measured not by sites installed, but by pipeline health, conversion rate, and revenue-per-partner.

Job Description

  1. Pipeline Generation & Lead Sourcing

- Own end-to-end lead generation: build and execute multi-channel sourcing strategies: Digital / Offline / Referral

- Identify and acquire high-potential OOH host partners: convenience stores, pharmacies, transit hubs, real estate developers, and service networks.

- Define and track Pipeline KPIs. Leads / month - Conversion Rate - Pipeline coverage.

- Develop and deploy standardized partner qualification frameworks

- Negotiate and close agreements with speed and precision.

  1. Marketing-Led Demand Generation

- Co-create and execute marketing campaigns to drive consumer adoption and repeat usage.

- Measure campaign ROI

- Partner with Marketing to develop co-branded assets.

Job Requirement

- 5+ years in B2B partnership development, retail network expansion, or growth marketing—ideally in logistics, e-commerce, fintech, or mobility.

- Strong negotiator, storyteller, and data interpreter

- Experience with team management.

- Fluent in English; Chinese is a strong advantage.

- Builder mindset: you thrive where strategy meets execution—and you measure impact in growth, not just activity.

- Proven success launching 100+ physical touchpoints (e.g., parcel lockers, EV charging).

Department
Spain COE
Locations
Madrid Office & Sorting Center
Spain COE · Madrid Office & Sorting Center

OOH Expansion Lead-Madrid

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